“Build it and they will come” doesn’t work anymore. Not in the online world. But there are ways to attract people to your website and convert them into customers.
Smart Foxes can help you in different areas of online marketing:
Keyword Research and Online Marketing Strategy
Online marketing is not about driving a ton of visitors to your site, it’s about driving the right visitors – your potential customers. We will do the advanced research for the keywords that people use to find you on the web, and identify the ones that suit your marketing goals the most. The selected keywords will be the basis for your online marketing campaign. Some keywords are less competitive than others and the results and rankings can be achieved faster, some are more competitive (think “bakery” vs “bakery Calgary NW”)
Our job is to find out who your ideal customers are, where they are, what they are doing, where they are spending their time, and help them find you, to increase your conversations and help you achieve your goals.
Search Engine Optimization, or SEO
In simple words, SEO is the process of increasing your visibility on search engines. Ever wondered how Google chooses the top 10 pages out of several million to show up on the first page? There are quite few different things that search engines like Google look at when they display the results for any search query. Some of the things like On-site Search Engine Optimization or Page Loading Speeds will include changes on the website itself and will be a one-time effort, with the review every few months. Other SEO components like Link Building are ongoing and continuous process.
Link Building
Search Engine Optimization is an ongoing process, and link building is a big part of a successful SEO campaign. Think about links as individual votes of entire online community. So the more inbound links you have, the more authority you have among the search engines. The trick here is to get quality links from the sites that have high authority too!
Smart Foxes will run a strong link building campaign depending on your marketing campaign goals, strategy, timeline, and the keywords that we are targeting.
Content Creation and Blog Maintenance
We all know that content is a king. And highly relevant, quality and engaging content makes a huge difference in this highly competitive online world. Great content is also a big part of Google ranking system, so it goes a long way in overall Search Engine Optimization.
We’ll help you with all the aspects of a content creation, from strategy to blog maintenance.
Social Media
Social media is not just something nice to have nowadays, it’s the integral part of any business and must be incorporated deeply in your overall marketing efforts. Social media presence can be in the form of engagement on Facebook fan pages, creating groups and communicating on LinkedIn, twitting on Twitter, digging on Dig, stumbling on Stumble upon, pinning on Pinterest, and so much more. All in all, it’s fun and it pays back, if done right.
We will create a strategy for you to increase engagement on social networking platforms, so you can manage your accounts yourself, or you can leave it to us as well!
Pay-per-click Advertising
Pay-per-click, or PPC, is a great way to achieve your short-term marketing results. The biggest advantage of PPC is that you get the results right away, versus Search Engine Optimization which takes an ongoing effort to see the results.
We will start with your PPC objectives, identify the best keywords to target, and create a custom campaign, or set of campaigns, depending on your budget, and manage them for you, tracking all the results and performance.
Time to act!
All in all, any marketing efforts will depend on the results you want to achieve, and the space (industry) you are in. We are looking at every client we work with individually and create a custom strategy depending on your needs.
Please contact us for free consultation and quote.
Call our marketing specialist today 403-926-4902 or submit form below – we will contact you.